I aimed to develop campaign content conveyed the essence of Theta Chi while also establishing a unified visual identity. I leveraged their signature colors, red and white, as well as their emblem, the snake, to establish recognition for the fraternity.

I created the sticker design on the left with the intention of evoking a sense of pride within members of Theta Chi. I wanted it to encourage members to proudly display design on their personal items, like their laptop or water bottle, and therefore create more organization visibility.

The instagram graphic on the right was designed to highlight a popular activity among members -rock climbing- while also incorporating the official recruitment period dates. Amidst the color landscape, I wanted to emphasize a focal point on the Theta Chi letters and colors, ensuring brand recognition as well as relaying essential information. In this project, I worked directly with the organization's VP of Recruitment to convey his ideas.