Amado Style Guide
Indesign, Photoshop, Illustrator
Overview
The goal of this project was to create a magazine-like style guide that represented an imaginary brand. This project was collaborative, where we decided to create a delivery system that would compete with amazon, but was more personal and sustainable. This style guide should thoroughly relay what our brand represents and be appealing both digitally and physically.
Approach
I worked with one other team member to create this style guide. We chose to use Earth tones and lower case cursive font to emphasize a sense of easy-going connection between our company, the environment, and our customers. We also did this through a logo similar to a heart shape and a brand name with the meaning 'beloved' in Spanish.
I decided to use real products and silhouettes of items that could be sold in our advertising (poster and billboard) to help our customers thoroughly picture what they would be buying.
I also chose to design practical and personal merchandise, such as the tote bag and bucket hat to emphasize our company was more than just a logo and had a place in our customers everyday lives.